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Brand & Channels · SEO consultant

Social Media Management Services

Social rarely sells directly for the kind of businesses I work with. What it does is confirm you are real, active and worth calling, which is worth more than it sounds.

Social media apps on a phone screen

Trusted by businesses around the world

SupplyCaddyZenChange MarketingEstenda SolutionsSaltiel Law GroupFarber Law360 Immigration Law GroupPause Pain & WellnessEye Hope ClinicDoral NeurologicalEndeavour EngineeringCustom Plumbing of ArizonaBoston Budget PlumbingGorbals Tyre CentreThe Tyre GuycrdonePlumbElec Marketing

What Social Media Changes For You

  • Profiles that hold up when someone checks you before enquiring
  • A consistent cadence that does not depend on inspiration
  • Content drawn from work you are already doing

What Social Media Is Actually Doing For You

Social rarely sells directly for the kind of businesses I work with. What it does is confirm you are real, active and worth calling. A customer who finds you on Google often checks your Facebook or Instagram before they ring, and an account that went quiet years ago can cost you that call.

What My Social Media Management Includes

  • Profile optimisation on the platforms your customers use, with details matching your website and Google Business Profile.
  • A content calendar you can sustain, built around your real work.
  • Posting and scheduling, written in your voice.
  • Community management: replying to comments and messages promptly.
  • Honest reporting on what drives visits and enquiries, not just likes.

Content That Does Not Need A Production Budget

The best-performing posts for small businesses are usually the simplest: finished jobs, the team at work, a quick answer to a common question. I turn what you already have into a steady calendar, and reuse your website content where it fits.

Honest Social Media Reporting

Follower counts and reach are easy to inflate and rarely matter. I report on what social is doing for the business: profile visits, website clicks and enquiries that mention it.

Which Platforms To Focus On

Usually Facebook and Instagram for local service businesses, and LinkedIn for professional services and B2B suppliers. Being consistent on two platforms beats being absent on five. A consistent brand makes every post recognisably yours.

How My Social Media Process Works

  1. 01

    Pick the platforms

    Usually fewer than you are on now. Two done properly beats five neglected.

  2. 02

    Build the content engine

    The repeatable formats: completed work, before and after, common questions, team. Content you can produce without a studio day.

  3. 03

    Set the cadence

    A schedule that survives a busy month, because an abandoned profile is worse than no profile.

  4. 04

    Run and adjust

    Posting, responding, and reporting on what led to contact.

A small team planning around a desk of printed charts, seen from above

Social Media From One Specialist

I plan and do the social media work myself, alongside you and your team, for small businesses across the world. No account manager in the middle, and every change documented so it stays yours.

Talk to me about social media

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

Social Media FAQ

Social Media Questions, Answered

Not covered here? Ask me directly .

Does my small business really need social media?

You need a presence that shows you are active and real, because customers check. You do not need to be on every platform or post every day.

Who takes the photos and videos?

Usually you or your team, on a phone, while working. I give you a simple shot list and turn what you send into posts.

Can you run paid social ads as well?

I can set up and manage simple boosted posts and local campaigns. Larger paid social budgets are better with a specialist, and I will tell you if you are at that point.

How often should a small business post on social media?

Two or three good posts a week is plenty for most. Consistency matters more than volume.

Which social media platforms should my business be on?

The ones your customers use. For most local service businesses that is Facebook and Instagram, and LinkedIn for professional and B2B services.

Three people leaning over a desk of laptops and charts

SEO, content and web design, handled by one specialist

Why small businesses hire me

An SEO Consultant, Not An Agency Production Line

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

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