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Free written SEO audit. No sales call needed.

Northstar Marketing Free audit

Small Business SEO by a Hands-On Consultant

I'm Raff Villaruz, the SEO consultant behind Northstar Marketing. For 5+ years and across 1,000+ projects, I've handled the SEO, content and website design for small businesses worldwide myself, so they get found on Google, in the map pack and in AI search.

  • A free, written SEO audit first, no sales call needed
  • You deal with me, never an account manager or a junior
  • Month to month, no lock-in contract, the work stays yours
Free, no call needed Get my free SEO audit

I reply personally, usually within one working day.

or see my SEO results
A consultant in glasses and a dark blazer smiling at his laptop
Client testimonial
“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner.”
Bradley Saveth Co-Founder, President & COO, SupplyCaddy

Trusted by businesses around the world

SEO results from my client work

2.39M+
Search impressions generated
125K+
AI-search impressions
13.5K+
Organic clicks driven
Top 3
Map-pack rankings delivered
Four people round a table of printed marketing reports, high-fiving
A pencil pointing at figures on a printed report during a meeting
Search Console for one client: 34K clicks and 3.13M impressions in 12 months
One client, 12 months: 34K clicks, 3.13M impressions

The person behind Northstar

Freelance SEO Consultant, Still On The Tools

Northstar Marketing began as my freelance work for electricians and plumbers, one site at a time. That is still how I think: like an operator who has to make the numbers work, not a department chasing a retainer.

Today I handle local SEO, SEO content writing and website design for law firms, clinics, packaging suppliers and trades around the world. The person who plans your marketing is the one who delivers it, alongside you and your team.

5+
years in SEO and content
1,000+
projects delivered
Worldwide
clients, remote by default
Rank grid before the work: mostly red, page two and beyond The same rank grid after the work: mostly green, top three Before After

Melbourne: map-pack rank at 169 points across the city

Before & after, real client grids

Watch A City Turn Green

Each dot is one point in the city, showing where my client appeared in the Google map pack. Red is page two and beyond. Green is the top three. Drag the slider to see the before and after.

Pick a city
Then see what followed

Industries

SEO For Trades, Law Firms, Clinics & More

The method is the same. What changes is how your customers search, so each industry has its own page.

All industries

Case studies

SEO Case Studies With Real Numbers

All SEO results

More Search Console Results From My Clients

Real numbers from client accounts, straight from Google Search Console, including AI-search impressions. Hover to pause and read any of them.

  • Search Console generative AI features: 125K impressions over 3 months
    125K AI-search impressions in 3 months
  • Search Console generative AI features: 53.4K impressions over 3 months
    53.4K AI-search impressions in 3 months
  • Search Console generative AI features: 29.7K impressions over 3 months
    29.7K AI-search impressions in 3 months
  • Search Console: 34K clicks and 3.13M impressions over 12 months
    34K clicks 3.13M impressions in 12 months
  • Search Console: 13.5K clicks and 2.39M impressions over 12 months
    13.5K clicks 2.39M impressions in 12 months
  • Search Console: 8.09K clicks and 446K impressions over 12 months
    8.09K clicks 446K impressions in 12 months
  • Search Console: 7.82K clicks and 2.82M impressions over 12 months
    7.82K clicks 2.82M impressions in 12 months
  • Search Console: 6.58K clicks and 2.18M impressions over 16 months
    6.58K clicks 2.18M impressions in 16 months
  • Search Console: 6.32K clicks and 1.24M impressions over 16 months
    6.32K clicks 1.24M impressions in 16 months
  • Search Console: 5.17K clicks and 1.02M impressions over 12 months
    5.17K clicks 1.02M impressions in 12 months
  • Search Console: 4.89K clicks and 929K impressions over 6 months
    4.89K clicks 929K impressions in 6 months
  • Search Console: 3.87K clicks and 2.44M impressions over 12 months
    3.87K clicks 2.44M impressions in 12 months
  • Search Console: 3.3K clicks and 751K impressions over 12 months
    3.3K clicks 751K impressions in 12 months
  • Search Console: 3.21K clicks and 1.87M impressions over 12 months
    3.21K clicks 1.87M impressions in 12 months
  • Search Console: 2.88K clicks and 1.63M impressions over 12 months
    2.88K clicks 1.63M impressions in 12 months

SEO tools and platforms I work in every day

  • Search Console Search Console
  • Analytics 4 Analytics 4
  • Google Ads Google Ads
  • Tag Manager Tag Manager
  • Looker Studio Looker Studio
  • Semrush Semrush
  • Meta Ads Meta Ads
  • Mailchimp Mailchimp
  • HubSpot HubSpot
  • WordPress WordPress
  • Shopify Shopify
  • Notion Notion
  • Slack Slack
  • Asana Asana
  • ClickUp ClickUp
Three people leaning over a desk of laptops and charts

SEO, content and web design, handled by one specialist

Why small businesses hire me

An SEO Consultant, Not An Agency Production Line

Real client testimonials, in their own words

What Clients Say About Working With Me

Real feedback from the people I have worked with, across law, healthcare, e-commerce and trades.

Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

SEO questions

Small Business SEO Questions, Answered

Not covered here? Ask me directly .

What does an SEO consultant do for a small business?

I work out why your website is not bringing in enquiries and fix it. That usually means technical faults that stop pages being indexed, pages competing for the same searches, thin or unclear service pages, and a Google Business Profile that does not match the site. Then I build the content and local signals that move you up, and report on what changed.

How much does SEO cost for a small business?

It depends on the size of the site and how much is broken, so I do not quote a number before looking. I send a free written SEO audit first, then a fixed scope with the price attached. Work runs month to month with no lock-in contract, so you know the cost before anything starts.

How long does SEO take to show results?

Technical and structural fixes can show movement within weeks. Content, local SEO and authority work build over months. The case studies on this site show real timelines: top-three map rankings in five months, and 125,000 AI-search impressions in three. Anyone promising a fixed timeline before seeing your site is guessing.

Do you only do SEO, or content and websites too?

All three. SEO leads, with SEO content writing, copywriting and website design alongside it, because the problems overlap. A page getting traffic and no enquiries does not need more traffic, it needs better copy. Knowing which is which is most of the job.

Where are your clients, and which industries do you work with?

Small businesses wherever they are. The work is remote, so location is rarely a barrier, and I have clients in Australia, the United States, the United Kingdom, Canada and beyond. I started with electricians and plumbers and now also work with law firms, healthcare and dental practices, food and packaging suppliers, and home service businesses. What matters is whether your customers search for what you sell.

Who actually does the work?

I do. Northstar Marketing is the name on the work and I am the person behind it. There is no team of juniors and no offshore subcontracting, which is why I keep my client list small and the work stays consistent.

What happens to the work if we stop working together?

It stays yours. Everything is built on your own site, in your own accounts, and documented so another person can pick it up. No proprietary plugin holding your structured data hostage.

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

Request your free audit

Takes about a minute. Usually answered within one working day.

No newsletter, no sales sequence. I reply personally, usually within one working day. Privacy policy.

Free SEO audit

Book Your Free SEO Audit

Send me your website and I will send back a free, written SEO audit of what I would fix first. You will hear from me directly, usually within a working day.

Free site review

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