Skip to content

Free written SEO audit. No sales call needed.

Northstar Marketing Free audit

Content · SEO consultant

Conversion Copywriting Services

Content brings people to the page. Copy decides what happens next, and it is usually the cheapest thing to fix.

Writing copy by hand in a notebook

Trusted by businesses around the world

SupplyCaddyZenChange MarketingEstenda SolutionsSaltiel Law GroupFarber Law360 Immigration Law GroupPause Pain & WellnessEye Hope ClinicDoral NeurologicalEndeavour EngineeringCustom Plumbing of ArizonaBoston Budget PlumbingGorbals Tyre CentreThe Tyre GuycrdonePlumbElec Marketing

What Copywriting Changes For You

  • Pages that state plainly what you do and who for, in the first screen
  • Objections handled on the page instead of in a phone call you never get
  • Calls to action that ask for something specific

What Is Conversion Copywriting?

Content brings people to the page. Copy decides what happens next. Conversion copywriting is writing the words on your key pages, the home page, service pages and landing pages, so the right visitors understand what you offer, trust you and get in touch. It is usually the cheapest thing to fix on a site.

The Cheapest Fix On Most Sites

Plenty of small business sites get decent traffic and very few enquiries. The cause is rarely design. It is a headline that says nothing, a services list with no detail, no answer to the obvious objection and a call to action that just says “Contact us”.

What I Look At First

  • The headline: does it say what you do, for whom and where?
  • Proof: reviews, results and photos of real work, placed where the doubt appears.
  • Objections: price, timing and trust, answered on the page rather than left for a phone call.
  • The call to action: asking for something specific and saying what happens next converts better than any amount of persuasive language.

What I Write

Home pages, service pages, landing pages for ads, about pages, email sequences and Google Business Profile descriptions. Copy is written with on-page SEO in mind, so pages convert without losing their rankings.

A Conversion Review First

If you are not sure whether you need new copy, start with a review. I go through your key pages and mark what is costing you enquiries, and you decide whether to fix it yourself or have me do it. It is part of the free SEO audit.

Copywriting Versus Content Writing

Content writing is built to be found. Copywriting is built to persuade. Most sites need both, and because I do both, they do not pull against each other.

How My Copywriting Process Works

  1. 01

    Understand the buyer

    What they are worried about, what they compare you against, what makes them hesitate at the last step.

  2. 02

    Set the message

    One clear claim the whole site can support, rather than five that dilute each other.

  3. 03

    Write the page

    Structured so someone scanning gets the point and someone reading gets the detail.

  4. 04

    Tighten

    Every sentence that is not working comes out. Most first drafts are a third too long, including mine.

An office with a desktop screen in front and people talking in the background

Copywriting From One Specialist

I plan and do the copywriting work myself, alongside you and your team, for small businesses across the world. No account manager in the middle, and every change documented so it stays yours.

Talk to me about copywriting

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

Copywriting FAQ

Copywriting Questions, Answered

Not covered here? Ask me directly .

What is the difference between copywriting and content writing?

Content writing is built to rank and inform, such as articles and guides. Copywriting is built to persuade on the pages that convert: the home page, service pages and landing pages. Most small business sites need both.

Can you review our existing website copy?

Yes. A conversion review goes through your key pages and marks what is costing you enquiries. It is often the quickest win available.

Will new copy hurt my SEO?

Not if it is written with SEO in mind. I keep the keywords and structure that bring in traffic while making the pages clearer and more persuasive.

Do you write landing pages for Google Ads?

Yes. Ad landing pages need one message, one offer and one action, matched to the ad that sent people there.

How long does website copywriting take?

It depends on the number of pages and how quickly feedback comes back. A small business site's home page and key service pages are usually a matter of weeks, not months.

Three people leaning over a desk of laptops and charts

SEO, content and web design, handled by one specialist

Why small businesses hire me

An SEO Consultant, Not An Agency Production Line

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

Request your free audit

Takes about a minute. Usually answered within one working day.

No newsletter, no sales sequence. I reply personally, usually within one working day. Privacy policy.

Free site review

Booking new projects this quarter

Get mine