Skip to content

Free written SEO audit. No sales call needed.

Northstar Marketing Free audit

About me

Raff Andrie C. Villaruz, Freelance SEO Consultant

Hi, I'm Raff Andrie C. Villaruz, Raff for short. Northstar Marketing is the name on the work, and I'm the one doing it. I handle SEO, content and web design for small businesses across the world, so they get found on Google, in the map pack and in AI search, then turn that traffic into enquiries.

5+ yrs
doing SEO and content
1,000+
projects delivered
Global
clients, remote by default
3 yrs+
with my longest clients
Raff Andrie C. Villaruz, freelance SEO consultant and founder of Northstar Marketing, standing on a beach at sunset
Raff Andrie C. Villaruz Founder, Northstar Marketing. Booking new projects this quarter.

Trusted by businesses around the world

SupplyCaddyZenChange MarketingEstenda SolutionsSaltiel Law GroupFarber Law360 Immigration Law GroupPause Pain & WellnessEye Hope ClinicDoral NeurologicalEndeavour EngineeringCustom Plumbing of ArizonaBoston Budget PlumbingGorbals Tyre CentreThe Tyre GuycrdonePlumbElec Marketing
Raff Andrie C. Villaruz smiling, in a dark shirt by the sea

My story

From Freelancer To Small Business SEO Consultant

I'm Raff Andrie C. Villaruz, the person behind Northstar Marketing. I started as a freelancer working with trades: electricians and plumbers whose sites were well built and impossible to find. The failures were always the same. Dozens of near-identical suburb pages. Structured data that contradicted itself. Whole sections reachable only from the sitemap.

None of it was exotic. All of it was invisible until someone crawled the site and read what came back. That is still the core of my technical SEO and on-page SEO work today.

From Trades To Law Firms, Clinics And Online Stores

The same problems turned up in law firms, dental practices, packaging suppliers and online stores. So the work grew from search into SEO content writing, copywriting and website design, because fixing the structure and leaving the words alone only gets you halfway.

Some clients have stayed with me for more than three years. I have worked inside their teams, across time zones, in Australia, the United States, the United Kingdom and Canada.

Why Hire A Freelance SEO Consultant Instead Of An Agency

Consistency. The person who audits your site writes the plan, does the work and tells you when something is not working. There is no account manager passing notes to a junior. The trade-off is capacity: I take on a limited number of clients and there is sometimes a wait. I would rather say that than take work I cannot do well.

Northstar Marketing is the name on the work. I am the one doing it, from the first free SEO audit to the monthly report.

Experience

Industries I Have Worked In

SEO, content and web work across trades, law, health and online businesses. If yours is not listed, the method still applies: what matters is whether your customers search for what you sell.

Trades & Home Services

  • Electricians and electrical contractors
  • Plumbers and emergency plumbing
  • Blocked drains and drainage
  • Air conditioning, heating and cooling
  • Leak detection
  • Home services

Legal & Professional

  • Family and divorce law
  • Immigration law
  • Wills, estates and probate
  • Will disputes
  • Mortgage broking and finance
  • Engineering consultancy

Health & Wellness

  • Podiatry
  • Pain management and wellness
  • Eye care
  • Neurology
  • Digital health apps
  • Healthcare software

Products, Retail & Online

  • Food and packaging supply
  • E-commerce brands
  • Tyres and auto service
  • Marketing agencies

SEO results from my client work

2.39M+
Search impressions generated
125K+
AI-search impressions
13.5K+
Organic clicks driven
Top 3
Map-pack rankings delivered

How I work

How I Work With Small Businesses

  • Diagnose before prescribing

    Nothing gets recommended until your site has been crawled and read properly.

  • Say what is not worth doing

    A rebuild you do not need, a channel that will not work. I will tell you.

  • Leave a trail

    Every change documented and reversible, so the work stays yours if you leave.

  • Measure what pays you

    Enquiries and calls, not vanity impressions in a slide nobody reads.

A small business team talking through a plan at a shared table

I Work Alongside Your Team

Owners, office managers and in-house writers get one specialist who fits in, explains the why, and leaves work anyone can pick up after. You never have to chase an account manager.

Talk to me about your site

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

Working with me

Questions About Hiring A Freelance SEO Consultant

Not covered here? Ask me directly .

What does a freelance SEO consultant do?

I find out why your site is not bringing in enquiries and fix it: technical faults, page structure, content, and your Google Business Profile. You get one specialist across SEO, content and web design rather than a team you never meet.

Why hire a freelance SEO consultant instead of an SEO agency?

You deal with the person doing the work. Decisions are quicker, nothing gets lost between an account manager and a junior, and you pay for expertise rather than overhead. The trade-off is that I take on fewer clients at once.

Are you really a one person business?

Yes. Where a project needs something outside what I do well, such as photography or paid media, I will tell you and point you to someone rather than quietly subcontracting it.

How many clients do you take at once?

Deliberately few. There is sometimes a wait. If I cannot start when you need me, I will say so up front.

What does a first conversation look like?

You send me your site and what is bothering you. I look at it properly and send back a free written SEO audit of what I would fix first, with no obligation to hire me.

Do you work across time zones?

Yes. I work with clients across the world. The work is asynchronous and written down, and where a call is needed I make the time zone work at my end.

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

Request your free audit

Takes about a minute. Usually answered within one working day.

No newsletter, no sales sequence. I reply personally, usually within one working day. Privacy policy.

Free site review

Booking new projects this quarter

Get mine