Skip to content

Free written SEO audit. No sales call needed.

Northstar Marketing Free audit

Content · SEO consultant

SEO Content Writing Services

Content written without knowing the site structure is content that competes with pages you already have.

Typing an article into a document on a laptop

Trusted by businesses around the world

SupplyCaddyZenChange MarketingEstenda SolutionsSaltiel Law GroupFarber Law360 Immigration Law GroupPause Pain & WellnessEye Hope ClinicDoral NeurologicalEndeavour EngineeringCustom Plumbing of ArizonaBoston Budget PlumbingGorbals Tyre CentreThe Tyre GuycrdonePlumbElec Marketing

What Content Writing Changes For You

  • Coverage of the searches your site currently has no answer for
  • Pages that read like a person wrote them, because one did
  • Internal links built in from the first draft, not bolted on later

Content Writing Results From Real Clients

Performance growth driven by new content
Performance growth driven by new content
Impressions climbing as coverage widened
Impressions climbing as coverage widened
Clicks over a twelve month period
Clicks over a twelve month period

Real client data. Identifying details are cropped out. See all SEO results.

What Is SEO Content Writing?

SEO content writing is writing pages and articles that answer what people are searching for, in a way search engines can understand and customers want to read. Content written without knowing the site structure is content that competes with pages you already have, so mine is planned against your existing pages first.

Content That Knows Where It Sits

Before anything is written I check what already ranks, what is missing and which page each new piece should support. Every article is briefed against a real search gap and linked into the pages that bring in enquiries, so it builds authority instead of scattering it.

What I Write

  • Service pages that explain what you do, who it is for and what happens next.
  • Location pages with something genuinely local to say, not a suburb name swapped into a template.
  • Blog articles and guides that answer the questions customers ask before they buy.
  • FAQ content written to be quoted by Google and AI search.
  • Case studies that turn your real work into proof.

Written By A Person, With Research Behind It

I research your industry, your competitors and the questions your customers ask before I write. One of my longest content clients is a food packaging supplier, and I have written for them for close to three years.

On AI-Written Content

AI tools are useful for research and outlines. They are poor at saying something specific and true about your business, which is exactly what ranks and converts. Everything I deliver is written and edited by me.

How Content Fits With The Rest Of Your SEO

Content works best on a site with a clean structure, so it pairs with on-page SEO and technical SEO. Where the job is persuasion rather than search, copywriting takes over.

How My Content Writing Process Works

  1. 01

    Find the gaps

    What are people searching that your site has no answer for, and what do you already half-cover.

  2. 02

    Brief properly

    Every piece gets an angle, a structure, a target search and its internal links decided before writing starts.

  3. 03

    Write

    In your voice, at the length the subject needs rather than a word count pulled from a competitor average.

  4. 04

    Place and link

    Published with its metadata, structured data and internal links in place from day one.

Four people working at a desk covered in laptops, charts and notes, seen from above

Content Writing From One Specialist

I plan and do the content writing work myself, alongside you and your team, for small businesses across the world. No account manager in the middle, and every change documented so it stays yours.

Talk to me about content writing

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

Content Writing FAQ

Content Writing Questions, Answered

Not covered here? Ask me directly .

What is SEO content writing?

Writing pages and articles that answer what people search for, structured so search engines understand them and written so customers act on them. It covers service pages, location pages, blog articles and FAQs.

Do you use AI to write content?

I use tools for research, never for the writing itself. Everything is written and edited by me, because specific, accurate content is what ranks and converts.

How long should SEO articles be?

As long as it takes to answer the question properly and no longer. Some answers need 600 words and some need 2,000. Length is a result of covering the topic, not a target.

Can you write in our brand voice?

Yes. I start from your existing pages, emails and the way you talk to customers, and match it. You review every piece before it goes live.

How many blog posts does a small business need?

Fewer than you think. A handful of articles that answer real questions and link to your service pages will outperform a weekly post written to fill a calendar.

Three people leaning over a desk of laptops and charts

SEO, content and web design, handled by one specialist

Why small businesses hire me

An SEO Consultant, Not An Agency Production Line

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

Request your free audit

Takes about a minute. Usually answered within one working day.

No newsletter, no sales sequence. I reply personally, usually within one working day. Privacy policy.

Free site review

Booking new projects this quarter

Get mine