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Brand & Channels · SEO consultant

Graphic Design and Branding Services

Most small business branding is not bad design. It is five versions of the logo, three blues, and whatever font was on the computer that day.

A designer surrounded by colour swatch fans

Trusted by businesses around the world

SupplyCaddyZenChange MarketingEstenda SolutionsSaltiel Law GroupFarber Law360 Immigration Law GroupPause Pain & WellnessEye Hope ClinicDoral NeurologicalEndeavour EngineeringCustom Plumbing of ArizonaBoston Budget PlumbingGorbals Tyre CentreThe Tyre GuycrdonePlumbElec Marketing

What Design & Branding Changes For You

  • One identity applied consistently everywhere you appear
  • Assets your team can use without asking a designer each time
  • A site and collateral that look like the same business

The Real Branding Problem For Small Businesses

Most small business branding is not bad design. It is five versions of the logo, three blues, and whatever font was on the computer that day. The result looks inconsistent, and inconsistency reads as less trustworthy, especially online where customers compare you with competitors side by side.

What A Brand System Fixes

A brand system is a short set of rules: the logo in every format you need, a fixed colour palette, one or two typefaces and how they are used. Once it exists, everything you produce looks like it came from the same business, whoever makes it.

What My Design And Branding Service Includes

  • Logo refresh or redesign, with versions for light and dark backgrounds, social profiles and favicons.
  • Colour and typography system with exact values for print and screen.
  • Brand guide that a printer, sign writer or new staff member can follow.
  • Applied design: website graphics, social templates, Google Business Profile images, vehicle signage and stationery.

Rebrand Or Tidy Up?

Most businesses do not need a full rebrand. They need the brand they already have tidied up and applied consistently, which keeps the recognition they have built while fixing the inconsistency. If the brand genuinely is the problem, I will say so.

Design That Supports SEO And Enquiries

Good design is not only about looks. Consistent visuals across your website, your Google Business Profile and your social media build recognition and trust, and that shows up in click-through rates and enquiries.

How My Design & Branding Process Works

  1. 01

    Audit what exists

    Every place the brand currently appears, and every version of it in circulation.

  2. 02

    Define the system

    Logo, colour, type and spacing rules, with the reasoning, so decisions can be made without me later.

  3. 03

    Apply it

    Website, documents, signage, social. The system is only worth anything once it is everywhere.

  4. 04

    Hand over

    Source files, exports and a short guide. You own all of it.

Four people round a table of printed marketing reports, high-fiving

Design & Branding From One Specialist

I plan and do the design & branding work myself, alongside you and your team, for small businesses across the world. No account manager in the middle, and every change documented so it stays yours.

Talk to me about design & branding

Client results

SEO Results & Client Testimonials

Real numbers from client work, and real words from the people I did it for.

2.39M
search impressions for one client in 12 months
125K
AI-search impressions in 3 months
Top 3
map pack across whole cities
3 yrs+
with my longest-standing clients
Bradley Saveth

Bradley Saveth

Co-Founder, President & COO, SupplyCaddy

“Raff has been at SupplyCaddy for almost 3 years and I can confidently say he's an exceptional content partner. Raff combines strong writing skills with a deep understanding of SEO and content strategy, consistently producing clear, compelling, and well-structured content that aligns with both brand voice and business goals. … I'd highly recommend Raff to anyone looking for a skilled, dependable content and SEO professional.”

3-year content & SEO partner

Diane Moura

Diane Moura

CEO, ZenChange Marketing

“Raff's dedication touched my heart. He is doing phenomenally, and after working with Raff for over 3 years, I believe he is a great addition to our team and am lucky to have found him. Last but not least, Raff is learning a lot! He has excellent communication skills, is extremely responsive, and is picking up easily on new tasks.”

3+ years, retained

Nicolas Dermond

Nicolas Dermond

Co-founder, SupplyCaddy

“Really great work so far and you've even taught me a lot since we started working together. Raff - thank you great job here on the audit. Also you are a great presenter! You've done such a great job and its showing in the analytics of the site. Truly great work its awesome to see!”

Analytics up after audit

Ariana Gibson

Ariana Gibson

CEO, Stigma App

“Working with Raff has been a pleasure. He is really proactive and thoughtful when communicating with the team, which is precisely what we were looking for in this position. We will eventually design a procedure that makes it incredibly simple for him to hop in every day and understand what we want and what he can do to provide value, but even as we're creating that, he has been excellent at doing so.”

Ongoing SEO & social

Dhruv Tyagi

Dhruv Tyagi

Founder, MelanJolly

“Raff is a wonderful teammate, and I couldn't be happier working with someone of his caliber. He is soft-spoken yet charming nature always makes our meetings a joy to attend. Raff is extremely diligent with his work, even overcoming differences in time zones, to ensure he delivers his projects on a timely basis. I always find myself learning something new with our every interaction. Raff has a very thoughtful and creative way of thinking, and he would be an asset to any organization he wishes to join!”

Delivered across time zones

Samuel Brousseau

Samuel Brousseau

CEO, ChanDye

“Wow, it looks great Raff! You've really improved the formatting, I'm impressed! You've done some great work and your communication throughout the process is amazing. It's very helpful to receive updates and showing me your draft for corrections was also a great idea.”

Full content overhaul

Victoria Salgado

Victoria Salgado

Copywriter

“I truly appreciate your work - you've lifted a burden off of the writers and the rest of the team. And I appreciate your conversation since it always makes the day much less boring. You're part of what makes the culture here so strong.”

In-house team support

Alina Yan

Alina Yan

Social Media Marketer

“Raff is an amazing teammate to work with! He's in constant communication with the team despite differences in time zones and he is always proactive in coming up with ideas supported by due diligence research. Something that I truly appreciate about Raff is his openness to feedback and his drive to do his work as best as he can. Raff also always comes in with a positive attitude that's contagious and brightens my day. Couldn't ask for a better teammate!”

Research-led social

Yelia Colin

Yelia Colin

Operations Manager

“Nothing bad to say about you, you've been doing an awesome job and as Diane mentioned, that's the reason why you're still in ZenChange. The time I've been working with you has been great, it's hard finding people with your work ethic. I'm not going to lie, ever since I started working here I knew you were one of the top performers, and I could say that indeed you're always making sure things get done, always sending messages, and following up so tasks get completed.”

Rated a top performer

Design & Branding FAQ

Design & Branding Questions, Answered

Not covered here? Ask me directly .

Do I need a full rebrand?

Usually not. Most small businesses need their existing brand tidied up and applied consistently. A full rebrand makes sense when the current one is misleading, outdated or cannot be fixed.

Do I own the design files?

Yes. You get every file in every format, plus the brand guide. Nothing is held back.

Can you match branding to what we already have on our vehicles and signage?

Yes. I can work from what already exists, so new material matches what customers already recognise.

What is included in a small business brand guide?

Your logo in every format you need, exact colour values for print and screen, your typefaces and simple rules for using them, so anyone producing material for you gets it right.

Can you design social media templates?

Yes. Templates in your brand colours and fonts make it quick to post consistently without needing a designer every time.

Three people leaning over a desk of laptops and charts

SEO, content and web design, handled by one specialist

Why small businesses hire me

An SEO Consultant, Not An Agency Production Line

Free SEO audit, no call required

Get A Free SEO Audit Of Your Website

Send me your website and one line about what is bothering you. I review it myself and write back with what I would fix first. Hiring me afterwards is up to you.

What the audit covers

  • Where your site is losing people, page by page
  • The pages competing with each other, and which should win
  • Technical faults costing you visibility right now
  • What I would do first, and what I would leave alone

Written and sent by Raff Villaruz. Not a template, not a junior.

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